Marketing: What Is A Sales Funnel, Do You Need One & How To Create It?

Regardless of what it is that you are selling, you won’t be able to get prospects and customers the moment you establish your business. It takes time for you to build a customer base, and it also takes time for a person to turn from a cold prospect into a customer. Of course, you are the one who is responsible for getting the person there and for taking him or her through all the necessary stages. The sales process, as you have imagined, always unfolds in stages, and you need to be in control of those stages in order to have any success in the process.

This could help you enhance that process:

So, as it is clear, there are certain stages that people need to go through during the process of buying a particular product or a service. And, sellers are the ones who need to be aware of those stages and who need to basically use psychology in order to appeal to potential prospects and turn them into buying customers. It is by now clear to everyone that psychology plays a major role in marketing, and everyone wants to take advantage of that.

This, however, does not immediately mean that you need to be an expert in psychology if you want to make sales. Fortunately for us, there are people who have already succeeded in pinpointing certain things that all potential customers have in common, and those commonalities have actual helped people create useful tools in the sales process. So, all you have to do is bank on the information that other people have figured out, and use the mentioned tools to improve your selling process.

If you’ve done any research on the helpful tools by now, then you must have come across the idea of sales funnels. There is, however, a chance that you don’t understand what this tool is, or whether you need one. Even if you’ve decided that you do need one, though, you may still not be sure of how to create it the right way. So, those are some quite important questions that we will have to answer for you today, starting with the most basic one and helping you finally find out what a sales funnel actually is.

What Is A Sales Funnel?

As I have explained above already, people go through certain stages on their journey from being a cold prospect to becoming a buying customer. I have also made it quite clear that you need to be in control of those stages if you wish to have any success at all. How can you be in control of the stages, though, if you are not properly familiar with them? Should you just guess what the stages should be and hope for the best?

Well, it is completely logical that there is no room for guesswork here and that you need to be much more precise than that. A sales funnel is a visual representation of those specific stages, i.e. of the entire customer journey, that will help you be in control of the entire process. You’ll be the one in charge of taking the customers through all the stages, starting with awareness and ending with action, i.e. with them making a purchase.

Given that you get to be in control of all the stages, you will have the opportunity to influence people’s opinions throughout the entire process. This is where psychology plays an important role, as you might have guessed it. The funnel will start with a large pool of people and the pool will then start decreasing, meaning that you will ultimately be left with a lower number of people who can actually become your customers. Your task is to create a great funnel in order to influence your prospects’ opinions, identify those that are ready to buy and nudge them into the right direction – towards making the purchase.

Do You Need One?

The above should have helped you understand what a sales funnel is, and you are now probably wondering whether you actually need one. Well, if you’ve understood how it works, then you also understand its importance. The entire point of the funnel is to take your target audience and guide all the members through certain steps that can lead to them becoming customers. If you don’t have the right strategy for this, you are less likely to gain more customers.

Since you do want to increase your sales and gain more customers, you will definitely need to rely on the sales funnel. Apart from helping you gain customers, it will also help you generate referrals, as well as monitor all the stages of the process in order to figure out if you should make certain changes to it in the future. All in all, a sales funnel is an extremely important strategy that you need to use when trying to improve your selling process.

How To Create It?

The next thing you will want to learn is how to actually create the perfect strategy, i.e. the perfect sales funnel for you. As mentioned above, you don’t have to be an expert in psychology in order to do this, because other people have made the process simply. In short, there are companies that can provide you with a great strategy in just a few clicks. Thus, if you have a look at the Clickfunnels sales funnel, you will realize that creating your strategy doesn’t have to be difficult and that you can rely on experts to do it all for you in no time.

So, the most significant thing to do here is find a great company that can provide you with helpful tools that help in your selling process, and that can lead you towards easily creating the perfect sales funnel for you. Take your time to check out more of those firms before deciding to work with one of them. And, remember, the key is in choosing a reliable and trusted partner in this process.