13 tips for writing sales emails

Emails are an underrated way to engage customers.

When used correctly, sales emails can be an extremely effective way to generate leads and sales. But what exactly makes a sales email effective?

Here are 13 tips to help you write sales emails that get results:

1. Keep it short and sweet

sales emails should be short and to the point. The recipient is likely very busy, so you want to make sure they can quickly read and digest your email.

2. Get straight to the point

When writing sales emails, always get straight to the point. Don’t beat around the bush or try to be overly clever – just state what you want or what you have to offer, and do it in as few words as possible.

3. Write a catchy subject line

Your subject line is your sales email’s first impression, so make sure it’s a good one! Write something that will catch the recipients attention and make them want to open your email. If you are struggling with a catchy subject line, you can use AI copywriting tools like Rytr or Jasper AI to help.

4. Personalize your email

Recipients are much more likely to engage with sales emails that feel personalized, so take the time to write a message that is specific to them. Mention something you know about their company or their specific needs and how your product or service can help.

5. Use persuasive language

Your sales email should be persuasive, convincing the recipient to take the desired action. Be careful not to sound too sales-y, but do include language that will push them towards making a purchase or signing up for your service.

6. Offer a discount or incentive

Including a special offer or discount in your email can be a great way to persuade someone to convert. If you can, make the offer time-sensitive to create a sense of urgency.

7. Use images or videos

Adding an image or video to your sales email can make it more visually appealing and help get your message across more clearly.

8. Keep your branding consistent

If you have existing brand guidelines, be sure to adhere to them when creating sales emails. This will help create a sense of cohesion and professionalism that will instill trust in the recipient.

9. Test, test, test!

Before sending out sales emails to your entire list, it’s important to test them first. Send a few test emails to yourself or others within your company to see how they look and make sure all the links work properly. Then, make any necessary adjustments before sending the email to your list.

10. Use a call-to-action

All sales emails should include a call-to-action (CTA) telling the recipient what you want them to do next. This could be something like “Sign up now”, “Buy now”, or “Learn more”. Make your CTA clear and concise, and include a link to where they can take action.

11. Segment your list

One of the best ways to ensure your sales email is successful is to segment your list so that you only send it to those who would be interested in what you have to offer. There’s no use trying to sell winter coats to someone living in the tropics – they’re just not going to be interested.

12. Use tracking tools

There are a number of tracking tools available that can help you see how your sales email is performing. These tools can track things like open rates, click-through rates, and unsubscribe rates, allowing you to see what’s working and what needs to be improved.

13. Follow up

Finally, don’t forget to follow up! If someone doesn’t respond to your sales email, reach out to them again a few days later. Sending a follow-up email can increase your response rate by as much as 60%.


By following these tips, you can write sales emails that are more likely to engage and convert your recipients. So get writing and see how it goes!