Blogs are one of the most effective ways to boost online visibility, increase engagement, and build an audience for your brand. It’s certain that creating blogs can help you optimize your website but would it really be helpful if your content lands on the last page of search results? I know you already know the answer to that.
Digital Marketing Agencies observed that many well written pieces of content stayed at the bottom of the SERP (Search Engine Result Page) list just because they lack enough presence to their target audience. Now the question is, how can we best reach our target audiences?
Here’s your guide to facilitate higher rankings for the content your producing:
1. Trend Alert!
Investing your time to stay up to date with the trends will always allow for your content to be one step ahead of your competitor. Research diligently within your industry and study what similar brands are doing and how they are approaching their content strategy. Social media offers a close insight to what’s popular at the moment and how well it is received by the public. Stay alert on buzzing topics and news, so you are able to include the most latest and greatest content for your business.
This is the first step SEO Experts always do. Before diving deep into writing, it’s always best to be as educated as possible on your industries’ current trending topics. Find the Right Keywords
A keyword is a word or a phrase that best describes the content of a website or a web page. These are the words that potential customers might use to search for your business or product. Search engines use these terms to match a website’s content with the searcher’s intent.
In SEO, keyword is one of the most important factors to consider. Not only are they important to rank in search engine results pages, but also to retain users. By optimizing your website for keywords, you can make your website more user-friendly and increase the chances of getting more traffic.
Choosing the right keywords is just as important as the content you are creating. But how would you know if you have the right keyword?
First, do keyword research. Do a quick Google search of the keyword you have in mind and see which page in SERP it lands. From there, try to play around with your keywords and compare how well those words rank in your search engine.
Second, use long-tail keywords to narrow down search results and focus on the correct audience.
2. The Intention Behind The Search
The internet is a fast paced world and your content needs to be able to keep up with the everchanging rankings and trends. Your target audience is always going to want to be as efficient as possible when conducting their search on the internet. The goal is always to act with intention, but it is inherently important to create content that is focused on your businesses primary intention with your target audience.
To better understand your audience’s needs, it could be beneficial to add a pop up survey whenever somebody visits your page containing questions about what people are usually searching about. You will be surprised by what valuable insights your visitors might share to you.
3. Revamp Your Old Articles
Running out of new content ideas? Take a look through any older blog posts or articles you have written in the past as inspiration. Update your articles with relevant and trending information that will spark your audience’s current interests. Give it a new look by changing your featured images to something new and fresh. It can be useful to also reassess your tone and voice within your content and approach it with a different angle.
4. Compare Your Competition
It is recommended to always stay in touch with what your competitor’s are currently doing. Stay up to date with their website and assess it from the perspective of an ideal customer in your target audience.
This will produce a much more realistic marketing analysis of the current market you’re in. By knowing which topics catch the attention of their visitors will give you additional ideas on what to write about as well. It is important to understand what’s working and what’s not for them will give you the edge to create and avoid certain topics.
Though our ultimate goal is to land on the first page of search results, our short-term goal is to see improvement on your ranking day by day. Be patient and continue experimenting on your website to better understand what works for you and what topics your audience resonates to the best.
