Ecommerce stores continue to look for innovative methods to boost their profitability and gain visibility.. Though Covid was a major disruption, it doesn’t deter brands and online platforms from adopting new Digital marketing agency Singapore strategies. There are several short-term and long-term strategies to boost your ecommerce store awareness. The options are endless, from paid advertising to SEO-focused content and other marketing strategies. Here are some ways that ecommerce stores can use to boost their brand visibility.
Search Engine Optimization and App Store Optimization for Mobile Phones
There has been a constant rise in mobile shoppers. But it is very important to offer a streamlined user experience to your customers. More than 53% of users abandon a website if it takes over 30 seconds to load, making speed optimization, aesthetics, and readability critical. So, make sure your ecommerce store is fully optimized and responsive for mobile. Your website should offer an intuitive navigation experience.
Did you know you can make your app rank higher in Google Play Store and App Store? Yes, optimizing apps can make your business app rank higher than the rest of your competitors. Use descriptive titles, keywords, good quality content to boost your ASO.
Blog and guest post
Blogging is essential to keep your business fresh in the minds of your targeted audience. Guest posting is the content that is published on other websites. Creating content with SEO keywords will make your store rank higher on the search engines. Make sure you post relevant, high-quality, keyword-oriented content to gain better exposure and visibility.
Email advertising
Engaging with a customer is a major way to maintain brand awareness and build long-term relationships and retention with your customers. Email marketing has the power to influence the buying decision of your customers. Send personalized emails targeting special segments to enhance user experience and gain the attention of your old and prospective customers.
Social media
A well-maintained social media account helps you connect with your community effortlessly. According to a survey by Crowdtap, 64% of social media users browse it to look for inspiration for shopping. Instagram and Facebook ads can drive traffic to your social networking channels and websites.
Podcast
Around 144 million Americans hear podcasts; hence it should be a major part of your marketing strategy. You can do it if you have a creative team to create audio content. Make sure it covers the interests of your targeted audience and solves their problems.
Influencers
Influencers do not need to have a large following but a trustworthy following. Make sure you choose an influencer that is related to your brand somehow. They will promote your brand and create its online awareness. With the right influencer in your team, you can take your store to new heights.
Using digital marketing strategies for 2022 will need an innovative and data-driven methodology, leveraging the best technology and strategy to get the best results. EMG marketing group is your one-stop solution to use these digital strategies to make your brand unforgettable. Hire them to get customized services for your brand. For any e-commerce business, delivering their products to the end customers should be the priority. In cities like NYC, there are increased cases of package theft. Stowfly is a package receiving service available in NYC where your online orders are received and safely kept till your end customers come to collect them. A service like Stowfly totally avoids stolen packages and missed deliveries in NYC.
