How to Choose the Right Link Building Agency

Even if you publish content that is amazing, Google might not always rank it. It will take a lot more than high-quality content alone just to get Google traffic. Eventually, to help your business grow and improve your online presence, you will need to build high quality links to your content. But is this something that you can outsource? The answer is yes – however, you need to tread carefully as it is against Google’s guidelines to pay for links, and the only long-term strategy that is legitimate is to build links authentically, which is something that a good link building agency can help you with.

Understand Your Goals

Before looking for a link building agency, it’s a good idea to step back for a second and figure out why you want to build links to your website. Maybe it is because you have heard that link building can improve your rankings and drive traffic to your site. However, to get these results, you will need to ensure that you are only building high quality backlinks that are placed on websites and pages that have a high domain authority and are relevant to your niche. So, it’s imperative to have always handy a link building agency you can trust to only take the most high-quality approach to their work, in order to help you meet your goals.

Content Services

It is a good idea to keep your content creation and link building together. Just buying a lot of links hasn’t got anybody good results from Google for a long time. To make sure that your links are high-quality and authentic, you will need to make sure that they are accompanied by high-quality, authentic content. If you don’t already have that type of content, then it’s a good idea to look for a link building company that can create it for you.


A good and legitimate link building agency will happily provide you with a list of all the links that they have built. It’s definitely worth asking for a look at their past work, as it gives you a chance to look over the links and make sure that they are legitimate. Look for links that make sense and are published on high-quality sites and pages. If it looks bad to you, such as a link posted on a site that’s completely irrelevant to the niche, then it’s also going to look bad to search engines.

Firm Link Building Boundaries

Another major thing to look out for when it comes to finding a link building agency is what they won’t do. A good agency will be familiar with dodgy, black hat SEO techniques and they will refuse to get involved with them. The best agencies are firm believers in building long-term links that are valued by Google and won’t be afraid to say no to a client that wants them to venture into murky territory.

Link building can be a lengthy and specialist process, so it’s worth getting professional help. Keep these main things in mind before choosing the right link building agency for you.