Business

A Guide to Producing a Corporate Video for Your Business

Statistics have shown that nearly 93% of marketers have reported having landed customers thanks to marketing videos on social media. Hence, 72% of all the people involved in marketing use videos as tools to generate new leads. And thanks to 85% of all Australians using the internet, the potential is limitless when it comes to how far your business can widen its reach and grow your brand awareness among the masses. Meanwhile, as Sydney is Australia’s biggest local economy with a 7% share in annual GDP generation ($140 billion per annum), it would only be in the city’s best interests to further its revenue growth through novel strategies.

But to generate such a reach, you will have to understand corporate video production in Sydney, which can be quite a challenging skill to master. While it would be better if you consider the idea of collaborating with professionals who are experts on this subject, you could do it yourself too. And if you are exploring the latter idea, this article compiles a step-by-step guide to help you get started.

What Is Corporate Video Production?

Corporate video production refers to the creation of videos for organisations or businesses for internal (training, recruiting, onboarding videos, etc.) or external purposes (ads, product demonstrations, case studies, etc.). Any video produced by a corporation directly falls under the umbrella of this term.

A Guide to Producing Corporate Videos

❖     Setting a Goal

Always keep the end goal in mind when you come up with a story or idea. Ask yourself what your business seeks to achieve from such a task. Are you trying to produce an employee onboarding video that shall inspire them? Or is the intention behind your video to raise the brand awareness of your business among the public? Whatever the goals, note them down clearly and concisely.

❖     Writing the Script

Here are some tips to help you develop a good script:

Creating a video brief: The brief shall act as a guide to direct you to follow the right course you must take when producing the video. Also, ask yourself the following questions:

  • What is the motive behind the video?
  • Who is your target audience?
  • What is the core message of your video?
  • How would you want your audience to accept and react to this video?

Turning the message into a story: You must develop a way to transform your ideas and messages into a story that is not only captivating but shall also come up with answers that satisfy the questions posted earlier.

Keep it short and sweet: The attention span of most audiences’ is short, and for your script to engage them, you must try to keep your video short while being able to deliver the message that you would like to convey.

❖     Casting

The next step would be to cast to fill the roles you’ve designed. This depends on what kind of video you are casting. If your video requires narration, cast someone who may be good at narrating and has a good voice. And if you require actors to enact the script, find genuine and trustworthy people as you are working on corporate video production in Sydney.

❖     Filming

Pick a location that fits your script, set a clear schedule to produce the video, and stick to it. And if you wish to shoot at outdoor spaces like Hyde Park or Bicentennial Park, ensure you have the necessary permits. The City of Sydney charges based on five impact levels, from ultra-low to high. So, sort out the lighting and take extra b-roll footage. Use a good camera, ideally one that can record 4K videos with crystal clear audio.

❖     Editing

Edit the footage that you have recorded. And to produce professional-looking and seamless videos, use good video editing software like Adobe Premiere, Final Cut Pro or DaVinci Resolve. Assemble all your shots, cut the parts you wouldn’t want, and join them based on the order you would like them to be in. Now, add audio tracks and finish them with visual effects like transitions and text. Finally, colour-correct the video.

Upon completing the video, you could work on ways to market it. Following these steps shall help you develop a good video, but if you want to take it to a whole other level, you could approach experts to develop professional-grade corporate video production.

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