Whether you’re planning a conference, a product launch, or an industry awards evening, knowing how to promote an event on social media is essential. In today’s digital world, social platforms offer one of the most effective — and affordable — ways to build anticipation, reach the right people, and encourage sign-ups. So, how do you get the most out of each channel?
Here, ConnectIn Events, the North West of England’s leading planners explain how to promote a gathering on social media in a way that feels polished, professional, and very persuasive.
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1. Choose the Right Social Platforms (and Tailor Your Content)
Before creating content, take the time to think carefully about who you’re trying to reach. Are you targeting key decision-makers? Tech pros/bros? Start-up founders? Every social platform tends to favour not only a certain style of content but also a specific demographic — meaning promotions that struggle to break through on Instagram could still take-off on LinkedIn.
- LinkedIn: The perfect choice for B2B engagement — use it for thought leadership, speaker spotlights, and to drive registration.
- Instagram/Facebook: Work well for sharing highly visual content; including behind-the-scenes clips and countdown reminders.
- X (FKA Twitter): Can be great for live commentary and joining wider conversations around your industry.
Because of the unique appeal of these platforms, you should tailor your approach to each option. One-size-fits-all ignores the sometimes subtle differences, so more standardised content rarely performs well across all channels.
2. Create a Clear Social Media Plan
A structured plan is vital because it offers a clear timeline through the promotion of an event. To truly nail this handy roadmap, decide what you’ll post and when — from the initial announcement right through to final reminders. Your content should include the likes of speaker reveals, sponsor highlights, agenda teasers, and testimonials from previous events.
Consistency is the key to a proper social media plan. A well-timed, regular stream of content is usually much more effective at building momentum than the odd sporadic update.
3. Share Professional, Branded Visuals
Regardless of which socials you use, polished graphics suggest that your event will be well-organised and worth attending. Bear in mind that both the gathering itself and your wider brand name will be in the virtual shop window, so put your branding front and centre. Also, use clean, consistent visuals across each platform, making sure to include all the essential info — the event’s name, date, location (or virtual link), and a clear call to action.
4. Involve Speakers, Sponsors, and Partners
One of the smartest ways to promote an event on social media is to expand your reach through associated industry figures. This means providing your speakers, sponsors, and other collaborators with ready-made assets — including graphics, suggested captions, and registration links — so they can broaden your reach by sharing your content on their networks.
This kind of peer-to-peer promotion often carries much more weight than branded posts alone.
5. Use LinkedIn Events and Hashtags Strategically
LinkedIn is widely regarded as being tailor-made for B2B promotion. If your audience is on the platform, you can take advantage by using its built-in event tools, which make it easier to create an official event page, encourage RSVPs, and invite attendees to share with their communities.
To really stand out, you could create a unique event hashtag, which can be combined with other relevant industry tags to boost your reach even further.
6. Build Anticipation with Timely Content
As time ticks along towards your event, it’s crucial to keep your audience engaged in the run-up. The elite planners often utilise teaser campaigns to build anticipation, incorporating countdown timers and behind the scenes access to generate interest. This is all about keeping the momentum growing as you inch ever closer to the big day.
You can create anticipation with:
- Speaker countdowns and/or Q&As.
- Sneak peeks at the venue or programme.
- “Last chance to register” reminders.
- Behind-the-scenes clips during setup.
Doing this well keeps the impetus, while increasing the chances of attendance via word-of-mouth referrals.
Conclusion
Time to Shout About Your Gathering? Use ConnectIn Events!
Mastering how to promote an event on social media is no longer optional — it’s a core part of successful event planning. From choosing the right platforms and tailoring your content, to creating polished visuals and involving key partners, social media offers lots of opportunities to amplify your message. A clear, consistent strategy not only builds excitement, but also drives results in the form of sign-ups, social shares, and long-term brand exposure.
That’s where ConnectIn Events comes in. With years’ of experience delivering standout business gatherings, they understand how to pair creative content with the right social tools to maximise engagement. Whether you’re planning a conference, a product launch, or an industry awards evening, their team knows how to translate your vision into a buzz — to bring your audience along for the ride.
